Portugal

Copywriters: Spencer Krimsky, Jordanna Drazin | Art Director: Mike Gaines

Challenge: Portugal is in the top 10 in European countries visited, but falls far below the numbers of the top 5. Give people a reason to stop in Portugal, not just fly through it.

Solution: Every country can be beautiful, and tell the story of its history. Now, only one Portugal will let you build it. Introducing: The People's Castle.

LAUNCH

The campaign will begin with this print/digital ad, informing everyone of this once in a lifetime opportunity: building The People's Castle.

This idea appeals to travelers and experience-seekers, especially those with the ability to make them a reality. These ads will catch their attention, offering an adventure unlike any they've ever had.

SOCIAL

We'll take this idea online, building "buzz" through a Buzzfeed quiz before your visit. Once the project begins, we'll Highlight progress through an instagram page and a webiste, providing a live feed of the castle, allowing you to check in and see just how much progress has been made.

YOU'RE INVITED!

The campaign will finish in the most beneficial way possible: inviting any participants back to Portugal for another trip. Special airfare and deals will be included in this exclusive invitation to a "royal opening" of The People's Castle, ensuring a lasting relationship with everyone involved.