Honest Tea

Graphis New Honorable Mention | Copywriter: Spencer Krimsky | Art Director: Shawn Depaz

Challenge: Connect Honest Tea's organic process and core values to a larger consumer base.

Solution: Portray Honest Tea as an "honesty expert," able to spot lies anywhere and everywhere.

JUMBOTRON TAKEOVER

These executions bring to life the thoughts that every fan at a home game thinks, and often says out loud. We know that not everyone can hear you jawing at the ref or ump, so we'll help you out.

BATHROOM POSTERS

The unexpected nature of these ads will hit consumers where everyone in the stadium visits at least once a game: the bathroom.

BRAND PARTNERSHIP

We will team up with Absolut Vodka to create our new signature cocktail, "Absolut Honest Tea."

This is the first venture into the alcoholic space for the brand, and it will be sold throughout stadiums by vendors or at kiosks.