Miller Genuine Draft

Graphis New Talent Silver | Copywriter: Spencer Krimsky | Art Director: Shawn Depaz

Challenge: Revive a once popular beer brand in today's modern environment.

Solution: Re-energize the brand as a whole, including a redesign of the brand image and a completely unique positioning in the market.

Note: This piece was created solely for the purpose of the Young Ones Competition and was not commissioned by the client.

CAN REDESIGN

Using the iconic colors of the MGD brand, we've modernized and energized the look of the drink, causing it to stand out on the shelves.

PRINT/OUTDOOR

Capitalizing on bad ads made by other brands, we'll strategically place these ads in close proximity, calling out their mistakes.

SOCIAL

Bringing the action to twitter, we're inviting everyone to jump in, calling out BS when they see it.